FOCUSED. INTUITIVE. PASSIONATE. RESOURCEFUL.
FOCUSED. INTUITIVE. PASSIONATE. RESOURCEFUL.
Ramapo College of New Jersey, Mahwah, NJ
Bachelor of Arts degree – Summa Cum Laude with College Honors, May 2009
Communication Arts: Design & Interactive Media concentration, 3.9 GPA
• 2009 Student Government Association Class President, 2009 Who’s Who of American Colleges & Universities, Alpha Lambda Delta National Honor Society, Lambda Pi Eta Communication Studies Honor Society, Omicron Delta Kappa National Student Leadership Honor Society
• Lead Art Director for Dial NutriSkin Lotion, Renuzit, Soft Scrub, Henkel Helps Get Kids Fit, NUK USA, NUK Canada, and Cello Cheese
• Designs websites, promotional microsites and landing pages
• Designs email campaigns and Facebook Pages (profile images, landing tabs, promotions, applications)
• Conceptualizes and executes rich media banner ads
• Designs print advertisements and coupons
• Researches and conceptualizes new campaign ideas
• Designed sales materials, direct marketing, corporate branding, web development, print advertisements, and collateral based on client need
• Executed projects for MetLife Home & Auto Insurance, NielsenBainbridge, Ramapo College of New Jersey, Blue Moon Café, Avanti Industrial Strength Cleaning Services, Landmark Realty Corp., and My Wines Direct
• Assisted Art Directors in concept development of branding, packaging, and advertising campaigns
• Researched and conceptualized new campaign ideas (including competitive market research) with Estee Lauder, Coach, Pink Taco, ICB, and Y-3
• Created mock-ups and prototypes for presentations and organized client presentations
• Covered reception as needed
• Managed a team of 7 people and ran weekly staff meetings
• Designed, proofed, and printed poster requests
• Maintained the Student Center projector and ordered office supplies
• Hand sketched and computer illustrated footwear CADs for the Fall/Winter 2009 Elle and Le Tigre shoe lines
• Designed prints for Fall/Winter 2009 Bongo footwear insoles
• Developed trend boards
• Organized shoe samples and maintained product showrooms
• Translated marketing strategy from thumbnails, layouts through to completion
• Worked on a range of projects from buttons, email blasts, store signage, catalogues, to direct mail pieces
• Exposed to the retail industry through field experience, executive meet & greets, and personal development workshops
• Created and delivered a group presentation on the topic of marketing the Toys“R”Us backwards “R” as an icon for the company
Mac and PC platforms, Adobe Flash, Adobe Illustrator, Adobe Photoshop, Adobe InDesign, Quark Express, Eyeblaster/Media Mind, Dreamweaver, HTML, XHTML, CSS, Microsoft Word, Microsoft PowerPoint, Microsoft Excel
• Class of 2009 President (2007-2009), Student Government Association
• Spring 2007–Spring 2009 Online Chair, American Cancer Society: Relay For Life of Ramapo College
• Fall 2006 Peer Facilitator/Teaching Assistant for the New York City First Year Seminar course